Minecraft has been the foundation for countless internet memes, from nostalgic soundtracks to bizarre animations circulating on TikTok and YouTube Shorts.
Among these, one meme stands out—”Brown Bricks,” an unintentionally hilarious phrase that originated from a failed review and later became a cult favourite among meme enthusiasts.
What Is the Minecraft Brown Bricks Meme?
The term “Brown Bricks” originates from a video featuring Mike Matei, co-creator of Cinemassacre, during a discussion about the iOS version of Minecraft. In this video, he voiced both himself and a cartoon version of Inspector Gadget, delivering an exaggerated and awkward performance that fans found cringe-worthy.
Despite its negative reception, the phrase “Brown Bricks” gained traction over time, eventually becoming a reference used in various remix channels, most notably by SiivaGunner in May 2017.
The Story Behind the Minecraft Brown Bricks Meme
To fully understand the origins of “Brown Bricks,” we need to rewind to the early days of YouTube. In 2007–2008, the gaming scene was heavily influenced by the Angry Video Game Nerd (AVGN), a popular series featuring humorous rants about retro games. This show was hosted on Cinemassacre, a channel co-owned by Mike Matei.
During Minecraft’s peak popularity in 2012, Mike reviewed its iOS version uniquely—by voicing both himself and Inspector Gadget.
Around 2 minutes and 45 seconds into the video, Inspector Gadget, played by Mike, repeatedly says “Brown Bricks” about Minecraft, delivering the line in a way that was so odd and forced that it quickly became a meme.
Due to overwhelmingly negative feedback, Mike removed the video from Cinemassacre’s YouTube channel.
However, as is the case with most viral moments, the internet never forgets. Fans reuploaded the clip, transforming it into a widespread meme.
Remix channels like SiivaGunner added to its notoriety, and popular YouTuber Chris “OneyNG” O’Neil further cemented the meme’s status by referencing it in his Let’s Play videos.
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The Impact of “Minecraft With Gadget”
Despite its initial criticism, the “Brown Bricks” video has since gained a cult following. Many now find its bizarre setup and exaggerated delivery entertaining, appreciating it in an ironic sense.
Although Mike Matei originally distanced himself from the video, it was later reuploaded to the Cinemassacre Videos channel in May 2020, suggesting that he may have come to embrace its legacy.
Over the years, some internet users have even described the video as “ahead of its time,” highlighting how absurd and surreal humour has become a staple of online culture.
Conclusion
What started as a failed review turned into one of the internet’s most bizarre yet beloved memes. “Brown Bricks” has proven that even the most awkward moments can become pop culture gold. Whether you find it hilarious or cringeworthy, one thing is certain—it has earned its place in meme history.
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FAQs
Q1: Why is “Brown Bricks” associated with Minecraft?
A1: The phrase “Brown Bricks” comes from a Minecraft iOS review where Mike Matei, impersonating Inspector Gadget, repeatedly said the phrase in an exaggerated tone. The awkwardness of the scene made it unintentionally funny, turning it into a meme.
Q2: Why did Mike Matei delete the Brown Bricks video?
A2: The video was poorly received, with many fans criticizing the forced humour and strange delivery. Due to the backlash, Mike Matei decided to remove it from Cinemassacre’s channel.
Q3: Who helped popularize the Brown Bricks meme?
A3: After the video was deleted, it was reuploaded by fans and later remixed by SiivaGunner. YouTuber Chris “OneyNG” O’Neil also referenced it in his Let’s Play videos, helping to spread its influence.
Q4: Is the “Brown Bricks” meme still relevant today?
A4: Yes, The meme continues to resurface in various remix videos, online discussions, and meme compilations, proving that internet humour has a long memory.
Q5: Did Mike Matei ever acknowledge the meme again?
A5: Yes. Despite the initial backlash, the video was reuploaded to the Cinemassacre Videos channel in 2020, suggesting that Mike Matei has come to accept its status as a meme.
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